Creating a logo for a Non-Profit Organization

This next project consist on creating a logo for a company or organization, which in this case will be a Neighborhood watch organization.

To start we first need to understand what is a Neighborhood watch.

Neighborhood Watch is the most successful crime prevention program ever offered. By working with your neighbors and the Stockton Police Department,  you can help fight crime in our community the most effective way before it begins!

To move forward with this project we need to find out the purpose of this organization with 3 simple questions.

1. What Community?

Co-op city is an area of the South Bronx, NY where a neighborhood watch like our own has been implemented.

2. Purpose of the Organization?

a. Who does it help?

This program can help to improve the lives of everyone in the community. In particular homeowners, automobile owners, businesses, and schools.

b. How does it help them?

Our program discourages individuals from committing crimes by creating an environment where their actions can be successfully documented.

c. What do they do?

Provide communities with the means to protect themselves by outfitting their public spaces with security cameras, with which they, and not the police, can monitor their neighborhoods and social spaces for criminal activity.

3. Name of the Organization?

Eyes on the Bronx



Similar Logos

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Related Images 

Neighborhood watch communities.

projectdare NeighborhoodWatchGroup-606x380 neighborhood_watch1 neighborhood_watch images-2 crime watch DSC_0010 (53)

Crimes Captured on cameras

0 Car-Thief images JS47490818 Man-Breaking-into-Car

Typography Ideas

images-1 images-2 images-3 images logotomy typography_logo_45 forkshop

Art Inspiration

4923-course_overview-course_overview can-stock-photo_csp15732090 f1000001_550 images-4 security_guard3 street-art-security-camera-stencils


Crime Capture on cameras.


Useful Information on how Neghborhood watch operates in different cities in the United States.

Virtual Neighborhood Watch: How Social Media is Making Cities Safer

Starting a Neighborhood Watch Group


Concept Development



Mind Maps


25 Thumbnail Sketches



2nd Set of 25 Thumbnail Sketches

Thumbnails_25-1 Thumbnails_25-2  Thumbnails_25Thumbnails_25-3

50 extra thumbnails sketches

6 7 8 9

Final Compositions

Logo A

Logo_Comp_1_Presentation Logo_Comp_1_Presentation_B

Logo B (first version)

Logo_Comp_2_Presentation_B Logo_Comp_2_Presentation

Logo B (second version)

Logo_Comp_2_B_Presentation_B Logo_Comp_2_B_Presentation

Final Logo – Class Decision


Final Logo Refinements



Logo Application

For this next step, our group was assigned to develop the logo application for a different organization. Art Across Asbury is a non-profit organization that wants to promote Art in this specific place “Asbury”.


connollyh_project 3 revisions

This is the official logo for this Organization. Our job is to applied this logo accordingly with what think it will be nessary for this company to success and be promoted.

Mood Board

Mood Board

This mood board was provided for the organization. With this mood board will help us understand the feel that the organization wants to transmit to the audience. Also help us with the color theme we will be working with.

Final Logo Application

After analyzing smart ways to promote this organization, we applied the logo in certain elements that we think fit the best. This is the final product.



Type and Image Project

For my next project I will be creating a cover for a book based on a story that we have to create using the 3 words the professor gave to us.


Create a design using the title below and an image (or images) of your own creation.

The final size is 5.2533 inches wide by 8.5 inches tall. Full color may be used for both the image and the type. You must include the title and author’s name. No additional words may be added without approval from the professor.

Title: “Spontaneous Foobar Influencer”. Emphasis may be placed however you choose—through capitalization, typeface choice(s), weight, size, position, and color.

Author’s Name will be your name

Title and Author’s Name may be typeset or drawn in any fashion (typefaces, style, alignment, colors, sizes, etc.). Both must be readable in your final design and help to convey the message* of your story. For this design, dominance must be given to Title over Author, but both must be readable from a distance of ten feet.


So for the first part of this project I will start with research. My main focus right know will be try to understand more in deep the meaning of the words Spontaneous, Foobar, and Influencer.

Based on research I did on the web this is all the information I collected.

1 2

After having a better understanding of the words definitions, I also did some visual Research to help me develop a little more my visual idea which I’m going to be working with.


dzn_Spontaneous-City-in-the-ree-of-heaven-5 images-2 Spontaneous_091w Unknown-1


images-4 images-5 images-7 Screen Shot 2015-02-25 at 6.23.28 PM


images-1 images top_sales_on_twitter twitter-outreach-banner Unknown


Next I’m going to be making a list, using my three words. I’m going to write things that pop up to my mind immediately and just write them down, even if they do not make sense. The idea Is to gather the most information possible so later I will have more choices when is time to create a concept.



For this part of the project I have to create a story that complements the title given “Spontaneous Foobar Influencer”. So first I will start writing different stories that came to my mind so later I will choose the most appropriate.

Synopsis Brain Storm


After selecting the best story out of all, I will create and refine my synopsis. The proffesor told us that there is no wrong answer for this project, so I took it a little further and tried to be more creative with something out of the box.


Screen Shot 2015-03-06 at 10.04.02 AM Unknownchange_windows_search_02

Spontaneous Foobar Influencer


 In an old computer lab somewhere in the US, two software’s from different times meet. The Windows character and the Mac apple, together, embark on an adventure that leads to a binary Love. However, in order to be together forever they must create a foobar code, which allows them to merge themselves into a new computer. They must achieve this before the maintenance engineer erases all the cpu’s memories or all will be lost forever.


Next I was ask to do thumbnail sketches to gather some ideas.

21 Thumbnails Sketches

Only Type


Type and Image


Direct Image


Next 45 thumbnail sketches

Only Type


Type and Image


Direct Image


Preliminary Compositions

After selecting the 3 best thumbnails foe each category (Type, Image,Photo) along with the professor, now I’m going to begin to develop my thumbnails to a more finish like composition.

Type Only


My Idea behind this design is to play with the text to give it a more childish look, since the novel would be for kids.The colors where selected from the color wheel using the complementary to give a more harmonious look. In the hat I added a highlight zone that if you read it carefully its the author name in this case my name. The white shape simulates the wizard bear and also its use to connect the design along with the text.

Type and Image


This next idea was base on the climax of the story, the 2 main characters rush to create a foobar code to save their relationship otherwise the wizard would be deleted forever. The background is basically the engineer in charge of deleting all data from the old computers. And if you look closely the shadows of the characters is basically my name.

Photo Only


The idea behind this design is basically a video game opening on a ipad screen, where the wizard will start the same adventure as the graphic novel but this time on a video game instead. The font idea was used from the movie “Wreck it Ralph” to give it more like a pixelated aspect. In this design I included the original wizard from the old windows software to connect more with the past of computers. And finally my name is used as the loading bar.

Refinement to Final Concept

After the class voted for the best design and concept, there were some suggestion that would help my design to move forward:

– My name in the shadow was too close that it was making it hard to read.

– The professor also point out if it was necessary to have the tittle writing on a t-shirt.

I decided to create 3 more designs without loosing the original concept. The first one I decided to play a little more with the tittle. I decided to go with a more kid’s friendly font by making it more cartoonish and smooth.And also I applied a close up to the main characters to fill a little more the negative space between the tittle and the illustration. For the second design, I only added space between my name in the shadows and add a little more of opacity. And for the last one I decided to take the professor suggestion, so I removed the engineer behind the text to experiment a little more with negative space. Also I think the background color (navy blue) helped the tittle to pop out a little more by creating contrast.

Edward_Mesias_Image_1 Edward_Mesias_Image_2 Edward_Mesias_Image_3

Final Design

The winner of all 3 was the first design, all my class agreed that this concept was more appropriate for kids which are my target audience. So the suggestions I got for this design, was to play a little more with my background because the wizard was getting lost with the blue color behind him. Also there was an issue with the spacing on the tittle (the words surrounding the word foobar), so I added more space between them( vertically). For the background I choose a purple gradient to work along with the yellow on the tittle. (Complementary Colors).I think this added a more childish aspect, and also to me is more appealing to the eye. The last change was to add opacity to the word “By” on the shadows, because was more darker than my name and it was taking the attention away from it. And this is the final result for my book cover.


Book Cover



Billboard  Bus Shelterbus-shelter_Edward

Project 01: Communicating with Images

This project consist in create 5 different signs for Montclair State University:

1. A Shuttle Bus Stop
2. The Global Education Center
3. The Center for Writing Excellence
4. The University Library
5. An Advisement Office

The goal here is to make all of them work together as a system, easy to understand, and work well in large and small scales.

Visual Research

1. Visual Language of MSU

First I’m going to start doing a Visual Research around the campus so I can have a Cultural idea of the campus. So this is what I’ve gather so far.

IMG_2677 IMG_2680 IMG_2679 IMG_2673-2 IMG_2682 IMG_2684 IMG_2670IMG_2686

Source of Research

After having a visual Idea of how the campus look and feels like, I went to the school website trying to find some information in that particular appearance that makes MSU unique. This is was I found.

Screen Shot 2015-02-05 at 9.58.28 PM

By conducting this research I’ve learned that MSU architecture is based in Spanish mission style. So this is a good start for me, because no other University has this kind of architecture. This make MSU unique, and would be easy to distinguish.

Another Source of Research

After gathering my photos and some facts of MSU, I combined this sources to create a unique sketch of my idea of what can be easy recognizable of Montclair State.


To explain a little my sketch, I will begin from top to bottom.

1. The clock tower is located at the top of University Hall. Also This is a perfect location to based the”shuttle bus sign” on since thats a very crowded spot where students take the shuttle bus.

2. Is the Student Center Center Painted wall, located just in front of university hall. I think this wall describes best MSU Arcs architecture.

3. The Red Hawk that represent the MSU pride. (University Mascot).

4.The middle shape is found inside the student center on the second floor, here is where I spend most of my free time on campus.

5. The rocks. This rocks are located all around the campus, They are painted with different fraternity/sorority colors and names and symbols. This is the way they make their presence known in the school.

6. The campus is sorrounded by trees since we are located on the hill of Montclair.

Sign Research

Semiotic Signs


Warning Signs


Public Signs


2.Concept development for the first sign

After having more understanding of the school, I will proceed to work in the development concept of the Shuttle Bus Sign. So first I gathered some visual research of a MSU shuttle bus to help me with some ideas.


2013; shuttlebus

2013; shuttlebus


So at this point I will start to brainstorm some words that first pop to my mind for shuttle bus.


Design Style Inspirations

My main design is going to be more focus in the use of negative space as my main source to showcase my symbols. Here are some examples that would help me develop my idea.

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In all of this graphics we can see a lot of Contrast helping push the negative space message in a unique way. So my idea is either use black background to push the white space as the sign or vice versa. Also I’m going to combine same line weight to each of my signs so they will look as one set of signs created by one person.

3. Thumbnails

After gathering some ideas that will best fit my idea, I started to put some together to create a concept. And I’m going to use a reference the images I found of MSU shuttle bus.


So far this are my thumbnails sketches that will help me complete my first concept.








4. Preliminary Composition

For this phase of the project I’m going to integrate sketches ideas into 5 signs that will relate to each other.

Images Inside Circles


The idea behind this group of sketches is to integrate each other as one. The border for all signs is going to be a circle, which means the integration of all MSU community. Inside the circle is a close up of symbols representing each category (Shuttle bus, Global Education Center, Writing Excellence, University Library, Advisement Center).

Students in action


This sketch is based on student experience in each location. I decided not to use a border for this one, so the focus is more towards the action happening. I gave each student a different personality and style to show the variety of students found on MSU. You will find more contrast on the students and less on the location or environment.

Roman Arcs


I enclose the symbols inside the roman arcs to represent actions happening inside the campus. I went more for generic shapes, twisting them a little adding styles of hair.

Top Roof


As a border, I used a basic shape of University hall clock tower. Inside the rectangles is a close up of symbols that represent each location.

Skyline Shapes


This Idea was based on the view of New York from MSU. The shapes intentions are to simulate building far away. The symbols used high contrast to stand out a little more. I’m not sure if I will used a border for this one.

5. Best Concepts of all 5

After selecting the best 3 concepts, I redefine to a more finished looking set. To make sure these Concepts attract the viewer I have to make sure they are easy to read by adding contrast, line weight, repetition, alignment.


After the class voted for the best concept out of the three, I applied the suggestion the professor gave to move the concept even forward. One of the most important change was to try not to look to generic and cartoonish, so these are the results:

Shuttle_BusWriting_Excellence Global_Education_1 Global_Education_2Advisement_Center  University_Library

Brief description of the concept

My 5 signs concept is based on the University Hall Clock Tower. The clock tower is one of the most iconic and emblematic symbols of Montclair State University, so that’s the kind of sophistication I wanted to translate in my signs. The clock on the signs is showing 8:30 A.M., which to me is the busiest time in Montclair, where most of the students have their first class and all services are busy on campus. The shape of the signs is based on the rectangular Spanish architecture style of Montclair. Inside each sign is a close up of my representation of each location around Montclair. I didn’t use too much detail so my signs can be more clean and clear for the viewers, and also I combined simple elements with a little twist of my style to make it more interesting.

6. Final Process (The Final Set)

After the 5 Individual sets were presented in front of the class, there was a final critique that would help my design to become better. The first sign (Shuttle Bus) was to make the bus look more like MSU shuttle bus instead of generic. For the second one(Global Education), the idea was to convert the magnifying glass to a simple circle symbol. For the fourth one (University Library), the idea was to create variation between the books so they don’t look similar. And for the fifth one (Advisement Center), the idea was to change the graduation cap to convey more the message of advisement instead of graduation. Some classmates suggested to even change the rectangular shape to square to get the sign a better push. Also, I change the line weight to all so they become part of one set. And for a final refinement I added a based line to the objects inside so it looses the floating in space effect.(Click the image for better resolution).

1. Shuttle Bus

2. Global Education

3. Writing Excellence 

4. University Library

5. Advisement Center


Creating a Magazine in Adobe InDesign


For This Project I have to create a 4 page magazine. The 2 first pages will be the cover page and the back ad page, the other following 2 pages should be text. This magazine would be a Soccer magazine and it will have an exclusive interview with the brazilian soccer player Neymar.

Step 1 Creating the document file.

First I have to set up the document file . My document file is going to have a Master page that cointains 4 pages. The color mode would be CMYK (best quality to print). I will be using a indesign template provided by my professor. I will delete the information and use only the guide lines in my case.


Screen Shot 2013-12-04 at 6.18.43 PM

Step 2 Creating the cover page background in Photoshop

My cover page will be based in “The World Soccer” magazine. My main athlete of the month is going to be Neymar the brazilian soccer player. First I’m going to select a random picture from the internet and work from there. I’m going to crop this image using the Pen Tool and crop  just a  little below his hair and leave a white space at the top to place the magazine logo. To transfer this jpeg to Indesign first I make sure the color mode is CMYK so there is no lose of quality.

Screen Shot 2013-12-04 at 6.11.50 PM

Step 3 Creating the logo in Illustrator

After looking for the logo of the magazine on the internet I placed it on illustrator and trace it using the Pen Tool. 

Screen Shot 2013-12-04 at 6.13.21 PM

Step 4 Placing the the Photoshop and Illustrator files into InDesign

First I open Indesign and head to page number 3 of my template located in Pages. Next using the Rectangle Frame Tool Im going to draw a box from the top part of the bleed to the bottom of the bleed. Next I’m going to place the Player image by going to File>Place> and select the image. Next I placed the Logo at the top of my player image where i have created the white space. Once all is placed correctly I’m going to put all text information of the cover like Price, Date , Headlines, Website, and additional stories. Then I placed an image of another soccer player Gerard to complement story line.

Screen Shot 2013-12-04 at 6.21.34 PM

Step 5 Creating the back page of the magazine

For this step I’m going to placed the image ad for the back page of the magazine, in this case Coca Cola Ad. Normally the ad will be proved for the sponsor so i just placed and make sure it fits into my bleed lines.

Screen Shot 2013-12-04 at 6.21.26 PM

Step 6 Creating the inside page

For this page i decided to put a nice graphic of the player along with his Biography. First I player image in Photoshop and crate a dissolve effect , add a background and set the brazilian flag into my effect. Then change the color mode into CMYK and place into InDesign.

Screen Shot 2013-12-04 at 6.13.49 PM

After I placed my file into InDesign I’m going to add the text information in this case his Biography.

Screen Shot 2013-12-04 at 6.20.58 PM

Step 7 Creating the interview page in InDesign

In this page i would create a interview for the player. I decided to use a template that contains on big box at the top and to vertical lines for the questions and answers. First I create the head line and create a Character Style in case I need to copy the style later. Next I create The body text and placed it into the vertical boxes. For the Questions I used  a Red-Bold text to emphasis the question. then I create again a Character Style to copy the style to the next question text. Then i placed the answers with a regular font style and copy them to create a Paragraph Style and copy it to the next answers text. Then I’m going to import some images to create a nice look . I have placed one at the top left and the other at the middle-bottom. For both images I have used the Object Style to make the mage more fancier, I ad a shadow with opacity for each on. the I have created some rectangles objects to distinguish the top part from the bottom. Then I add the pages number at the bottom by going to Type> Insert Special Character> Markers> Current Page Number. Then i ad the magazine name, date, and year to make it look more professionally.

Screen Shot 2013-12-04 at 6.21.12 PM

After repeating the footer process for each page It’s finally done the 4 page magazine is ready to print.

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Edward Mesias

Adobe InDesign Classroom in a Book – Lesson 4


In this Chapter we learn hoe to work with objects, Layers, and Changing Layouts.

Step 1

First I have to select the “Yield” sign using the Pen Tool and then placed it into the graphic layers.

Screen Shot 2013-11-26 at 8.57.14 PM

Step 2

Next I created  a Text box and put on some text. Then I added a Paragraph Style to the text.

Screen Shot 2013-11-26 at 9.02.31 PM

Step 3

In this next step I changed the shape of the text box. The shape now it would be on a diagonal with a little flip.

Screen Shot 2013-11-26 at 9.06.22 PM

Step 4

In this next step I put some text in the layout. Then using the Character Style I change the Header Style.

Screen Shot 2013-11-26 at 9.09.22 PM

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Step 5

Next I have to reposition the slogan of the page and place it on a red top bar.

Screen Shot 2013-11-26 at 9.14.53 PM

Step 6

Next Step was to position the logo into the layout in order to fit into the selected area Using the Selection tool.

Screen Shot 2013-11-26 at 9.17.39 PM

Step 7

Next step was to insert the pictures into the Customer Testimonials boxes.

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Step 8

I placed and flip the logo in order to place it in the other page.

Screen Shot 2013-11-26 at 9.22.18 PM

Step 9

In this next step I have to repositioned the Yield sign and sing a Wrapping Text I placed in the middle between the paragraphs.

Screen Shot 2013-11-26 at 9.23.52 PM

Step 10

Next I placed the Stop Sign in the document and eliminate the white border.

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Step 11

This is how it looks at the end.

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Edward Mesias

Adobe InDesign Classroom in a Book – Lesson 3


In this lesson of Adobe InDesign, we learn how to set up a document and also how to work with pages.

Step 1

For this step, I follow the book instructions to set the document presets. First, I created the guide lines 4 Rows and 2 Columns and in the option panel I select Margins. Then I create the ruler guides (Cyan color).

Screen Shot 2013-11-19 at 6.37.43 PM

Step 2

Next, I created the text frame for the master page using the Type tool.

Screen Shot 2013-11-19 at 6.51.51 PM

Step 3

Next, I insert placeholder frames for text in both pages. Only in the 2 first rows.

Screen Shot 2013-11-19 at 6.56.29 PM

Step 4

Next, I added a placeholder frame for graphics at the top right row.

Screen Shot 2013-11-19 at 6.57.58 PM

Step 5

Next step, I created an additional master page. So now I have a-3-column and 2-column layouts.

Screen Shot 2013-11-19 at 7.02.41 PM

Step 6

In this step, I added a snippet file to my document (red boxes at the top). This file were located at the Lesson File.

Screen Shot 2013-11-19 at 7.05.59 PM

Step 7

I also applied the same process for the second master page (2-column layout).

Screen Shot 2013-11-19 at 7.13.11 PM

Step 8

In this step I change the size of the right page (Postcard size). I also apply a different master page layout.

Screen Shot 2013-11-19 at 7.22.40 PM

Step 9

In this step I changed the page numbering in the page panel by going to Pages menu>Numbering & Section Options>Choose i, ii, iii, iv > Ok.

Screen Shot 2013-11-19 at 7.26.57 PM

Step 10

Next, I placed text and graphics on document pages from the Lesson file. I place them into the different boxes I created before (2 for text and 2 for graphics).

Screen Shot 2013-11-19 at 7.37.00 PM

Step 11

Last step, I preview it in Preview Mode to hide the guide lines. This is the original form that would be printed.

Screen Shot 2013-11-19 at 7.39.49 PM

Edward Mesias

Adobe InDesign Classroom in a Book – Lesson 2


In this lesson we learn how to use Adobe InDesign, how to add text, graphics, objects, and also how to add styles.

Step 1

Using the Type Tool we have to type “Eat healthy, eat local!”. After putting the text we resize it and make it fit into the shape.

Screen Shot 2013-11-12 at 4.17.13 PM

Step 2

We placed the text made in Word and place it over the white shapes. Then we adjust the title style going to Type> Character.

Screen Shot 2013-11-12 at 4.28.06 PMStep 3

Next we use Highlights for important part of the text. Here, we create a new style in red, bold, and italic, then we save it, so later on we can apply it to more part of the text.

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Step 4

For the next paragraphs, I have apply the new style in red, italic and bold.

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Step 5

In this step, I placed a picture into my document which was a psd file that was edited in Photoshop.

Screen Shot 2013-11-12 at 4.44.42 PM

Step 6

For this step, I placed the worm next to the text and I used the Text Wrap so the text align to the object.

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Step 7

In this step, I drag the text and shape next to the worm so it appears as though the worm is talking. Then I apply a red color to the stroke and a 2pt value.

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Step 8

In this step I have copy the style of the first shape and apply to the others so it appears a nice shadow.

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And this was the final result.

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Edward Mesias